About SearchTuners

Performance Marketing,
Built Around Accountability

We built SearchTuners because we were tired of agencies optimising for their own metrics. We optimise for yours.

Mission

Revenue accountability over activity metrics

SearchTuners emerged from frustration with the traditional agency model — indefinite contracts, vanity metric dashboards, and teams optimising for their own case studies instead of your revenue.

We built our process around a single principle: every dollar you spend should be accountable to a measurable revenue outcome. Not impressions. Not clicks. Revenue.

We use AI to refine paid media, lead funnels, and marketing automation with transparent, measurable results — and we show you exactly how we're doing it.

Four Operating Principles

1
Revenue accountability

We measure success in pipeline, not vanity metrics

2
Month-to-month terms

No annual lock-in. Cancel with 30 days notice

3
Complete client ownership

All ad accounts, data, and creative assets are yours

4
Audit before action

Mandatory review of your setup before any campaign changes

The Team

Senior Strategists on Every Account

No junior hand-offs. The people you meet are the people who do the work.

JS

Joe Sinnona

Founder · Head of Strategy

12 years in performance marketing. Spent the first half in-house at e-commerce brands, the second half building systems that hold agencies accountable to real outcomes.

MB

Mike Bertelli

Partner · Head of Operations

Growth engineering background. Architects the data pipelines, attribution models, and automation systems that make our 15-minute optimisation cycle possible.

Deliberately lean

We keep the team intentionally small. Every client account is managed directly by a senior strategist — never handed to a junior or passed around.

When you work with SearchTuners, the person you spoke to is the person optimising your campaigns.

4.8× Avg ROAS Lift
63% CVR Improvement
14 days To First Optimisation

Ready to see what we'd change?

Free audit — specific recommendations based on your actual data, with zero commitment required.

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